How To Launch Something Different

Published: 15 January 2024
on channel: Ditching Hourly with Jonathan Stark
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How can you launch something new without messing with your existing positioning?
How to identify your target market and create just enough of a description of the new offering to test it with them.
Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.
Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.
The value in embracing imperfection and adopting an experimental mindset.

The Business of Authority
Episode 313
January 15, 2024

★ Episode details: https://share.transistor.fm/s/fadc9022

★ Additional episodes: https://thebusinessofauthority.com


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