How to Set up Google Analytics 4 in Magento 2 using GTM?

Published: 17 May 2023
on channel: Magefan for e-Commerce
1,652
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If you want to get better custom behaviour tracking and in-depth store data, you need to add Google Analytics 4 to Magento. It is based on events tracking rather than sessions. This gives you better insights into your store which you can use for your marketing campaigns.

Since the best way to set up GA4 in Magento 2 is through Google Tag Manager, this is what you'll learn in this short video.

👉 Step-by-step guide on how to add Google Analytics 4 in Magento 2: https://magefan.com/blog/add-google-a...

👉 Google Analytics 4 Extension: https://magefan.com/magento-2-google-...
👉 Extension User Guide: https://magefan.com/magento-2-google-...

👉 Other Magento 2 Extensions:
https://magefan.com/magento-2-extensions

Quick view:
0:08 Get tracking IDs
0:40 Paste the tracking IDs into the Magento admin
1:08 Export JSON file from Magento
1:13 Import JSON file to GTM
1:56 Test GTM connection
2:08 Check GTM tags

#magefan #magefanextensions #googleanalytics4 #ga4 #googleanalyticstutorial #magento2


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