Ask the Email Expert with Kath Pay | The Power of Subject Line & The New Email Consumer | Episode 1
Today’s guest is world renowned email marketing expert Kath Pay. She dives deep into email marketing mistakes, the myth behind best practises and the culture shift in how we view and engage with our emails.
Feel free to view the interview in full or select the chapter(s) that you the most:
VIDEO CHAPTERS:
00:00 Intro
01:03 The Type of Relationship Most People With Their Inbox
04:50 Type of Email Consumers
07:57 How Email Has Changed Since the Pandemic
10:16 How to Make Your Email Subject Line Count
13:37 Bad Best Practices for Email Marketing
15:40 The Right Question to Ask When Writing Email Subject Lines
20:07 The Email Industry in 2022
Check out the DMA Email Benchmarking Report 2020 here: https://bit.ly/2UtWJPP
About our Email Expert:
She is CEO and Founder of Holistic Email Marketing where her team helps brands like Facebook, Mr. Porter, Barclays, develop marketing programs that achieve true 1:1 personalization.
She also is one of the Top 50 Email Marketing Influencers in the world (Vocus, 2014) and is widely regarded as the U.K.’s foremost email marketing expert, and frequently works with Econsultancy to lead teaching on personalization in email marketing.
To find out more about Kath Pay:
Website: https://bit.ly/3kKWMRQ
Holistic Email Marketing Book: https://amzn.to/2VTJbx
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