Google AdSense Moving to First Price Auction | What is this update?
𝐆𝐞𝐭 𝐂𝐡𝐞𝐚𝐩 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐇𝐞𝐫𝐞: https://bit.ly/skeduhostinger
In the early days of online display advertising, ad space was typically sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid. Over time, many ad selling platforms in the display advertising ecosystem, including Ad Manager, AdMob, and many third-party ad exchanges, switched their auctions to first-price. In a first-price auction, the final price reflects the winning bid. In the coming months, AdSense will move to a first-price auction. This will help advertisers by simplifying how they buy online ads and make it easier for them to buy your ad space sold on AdSense.
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