How to Run a Google Smart Campaign with GoDaddy's Websites + Marketing - Overview
This video gives an overview of Google Smart Campaign and how it works with Websites + Marketing.
Up to 49% of customers begin their product search journey by doing a Google search. That is why getting found online is one of the most important tactics a business owner can do. Let's talk about the benefits of Google smart campaigns.
Smart campaigns built specifically for small businesses is an automated tool that helps you promote your business on Google and attract new customers.
Google smart campaign makes it easier to create paid search marketing campaigns by managing bidding for customers to drive the most value.
For example, clicks within their campaign budget. Generating keywords automatically based on customer selection of keyword themes.
Showing ads automatically across Google search, Google Maps and other Google partner websites. Optimizing the execution automatically so that the campaign gets the highest clicks.
We know that creating and analyzing these campaigns can be overwhelming and time consuming for small business owners, especially when your passion lies with your small business and not becoming an expert digital marketer.
That's why we've integrated Google smart campaigns into your website experience.
The process to create the campaign is quick and intuitive and you can easily track the results of each campaign.
Here's an overview of how it works.
You'll use an automated tool to create the parameters for your ad. You'll choose five to seven keywords, three versions of your ad title and two versions of your ad description.
Don't worry, we'll make recommendations for you or you can create your own.
Once the campaign parameters have been set, Google will run both versions of the ad title and the ad description for a brief period as a test. Once they have the results, they'll optimize towards the highest performing ad for the majority of the campaign. This testing period will depend on the budget, but on average, can range between two to four weeks.
In summary, here are the benefits of using Google smart campaigns.
Attract more customers, increase your website traffic using paid search campaigns and get found online by customers searching for products and services like yours across maps, search, YouTube, and more.
Quick to create. Create your paid search campaigns across search, maps, and other Google partner sites quickly. Including keyword, budget, and date selection with just a few clicks in our central dashboard. Intuitive campaign creation. Our platform will suggest keywords, ad titles, ad descriptions, including experimentation options you can run based on Google search terms, maximizing the effectiveness of your ad. Measurable results. Seamless connection between your website and Google campaign lets you easily track each campaign's results tailored to your business goals. So that's what you need to know about Google smart campaigns and how using it will benefit your business.
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