The only startup naming guide you’ll ever need: my proven framework
In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name.
Timestamps:
00:00 Intro
00:57 3 types of names
01:41 Naming Strategy 1: Descriptive
02:58 Naming Strategy 2: Phrases
05:27 Naming Strategy 3: Funny
08:04 Bad Name Examples
12:07 Good Name Examples
16:40 Tofu Name Examples
17:57 Hack your way to a novel name
20:12 Use AI for brainstorming
22:10 Greg's personal name list
1) 3 types of names:
• Bad names
• Good names
• "Tofu" names (bland, forgettable)
2) 3 winning name strategies:
• Descriptive (e.g. @somewhereilive)
• Phrases (e.g. Boss Babe)
• Funny (e.g. You Probably Need a Haircut)
3) Bad name examples:
• WhatsApp (fails telephone test)
• GameStop (negative connotation)
• Google Bard (sounds like barf)
4) Good name examples:
• Perplexity (matches brand promise)
• Bump (action-oriented)
• Autopilot (clear value prop)
5) Hack your way to a novel name:
• Create "Name Game" note on your phone
• Jot down catchy words/phrases
• Check handle availability bi-weekly
• Test with friends/family
• Create logo mockups
6) Use AI for brainstorming:
• Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?"
7) Greg's personal name list sneak peek:
• AfterParty
• PrettyPerfect
• InvitationOnly
• InCred
8) Pro tip: It's okay to have bad names on your list. Keep refining!
9) Remember: A great name can be the difference between viral growth and crickets.
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