FoST Virtual Roundtable: Richelle Parham
on channel: Future of StoryTelling
Richelle Parham has been the VP & CMO of eBay North America since 2010. During this week's virtual roundtable, we discussed the role of story in digital commerce.
For more background, please take a look at Richelle's short FoST film, "Objects of Desire". The title was inspired by the anthropological experiment, "Significant Objects", an investigation into how fictionalized narrative can add tremendous value to items of little intrinsic worth:
http://futureofstorytelling.org/film/...
To what extent is character-driven narrative storytelling, literary or otherwise, becoming an integral part of e-commerce and product marketing?
How can the online shopping experience become more personalized to meet the demands of today's consumers?
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