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Is a podcast easier than a newsletter?
Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more.
About Lenny Rachitsky
Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.
Connect with Lenny!
Website https://lennysnewsletter.com
Twitter / lennysan
Lenny’s Mentions
On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser https://www.amazon.com/Writing-Well-C...
Noah Smith’s Noahpinion https://noahpinion.substack.com/
Emily Oster’s ParentData https://www.parentdata.org/
Tyler Cohen’s Marginal Revolution https://marginalrevolution.com/
Timestamps
00:00 Intro
(2:00) Consistency and Quality are the only growth levers That work Long term
(4:45) What Lenny Learned from Seinfeld
(5:45) Lenny’s secret to success
(8:00) Sometimes success can be 90% stumbling
(9:00) Lean into what gives you energy
(11:30) " don’t know what I have learned until I write it down"
(13:20) What Harry Stebbings told Lenny
(18:00) Network effect in newsletters
(18:00) Lenny’s hacks
(17:00) Problems with Newsletters
(20:00) How do you think about defensibility
(23:30) Lenny’s process for Content creation
(26:00) How Lenny has improved content over time, what he has learned
(27:00) Kieran can’t get enough of watching himself on YT!
(28:30) Should you write a Book?
(29:45) How do you know when to stop? (Content)
(30:00) What are the upsides and downsides of being a content creator
(34:00) Don’t create a job for yourself that sucks!
🎙️Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/dlPdNxbV
We’re on social media!
📲 Twitter: / matgpod
📲 TikTok: / matgpod
About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.