Negative Space in Logo Design: A Quick Course for Beginners
In this video, I delve into the captivating world of negative space in logo design, illustrating its power to add depth, meaning, or conceal elements within logos.
CONTENTS:
00:00—Best Examples of Negative Space Logos
01:17—Leveraging Negative Space in Logo Design
02:02—Benefits of Using Negative
02:15—Creating a Logo with Negative Space
I present examples from various brands to showcase the figure-ground gestalt principle in action, such as the hidden messages in the FedEx and Toblerone logos.
I explain how negative space can be used to embed symbols, enhance meaning, and achieve visual harmony, evidenced by examples like the Kisses and Spartan golf club logos.
I also talk about the benefits of using negative space, including making logos more distinctive, clean, and impactful.
The video also includes a case study of a logo I designed for Airport Executive, demonstrating my process from inspiration to digitization, showing you how to use negative space in your work.
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