Leading new design standards with Daniela Paredes (Gravity Sketch)
Our guest on The XR MAG Show for today is the Co-founder and Chief Experience Officer at Gravity Sketch, Daniela Paredes, who is a designer bridging science, design, and engineering to propose a more natural way to communicate 3D ideas.
Daniela has transformed the design workflow by creating Gravity Sketch, a tool that puts the user at the center of the creative process, enabling the physical and the digital worlds to converge.
Daniela was named one of the most innovative women in the UK, she enjoys breaking barriers and continuously seeks to generate a change that causes a positive impact in the world. Her company is the leading VR design software in the industry used by design teams in companies like Adidas and Volkswagen enabling them to communicate in 3D and expand their creative power.
I’m very pleased Daniela agreed to take time out of her busy schedule to talk on the XR Magazine show!
In today’s episode you’ll learn:
Why is the new approach for design “spatial”?
How was the actual design thinking process for the app approached?
How did they recently raise 33 M in funds and how did they handle other past investment requests?
How were the strategic partnerships developed with companies like Volkswagen and Adidas?
What does the entrepreneurial side of a company like Gravity Sketch look like?
You can find Daniela Paredes Fuentes - Gravity Sketch on all social media channels( LinkedIn, Instagram, Twitter, Facebook, and Discord. You can download Gravity Sketch here at www.gravitysketch.com.
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