"Death of a Salesforce”: Why AI Will Transform the Next Generation of Sales Tech
The sales landscape is undergoing a major transformation, moving from structured CRM data to unstructured, contextual insights powered by AI.
AI-native systems are capturing customer interactions in real-time, automating early-stage processes like prospecting and qualification. This frees up sales reps to focus on higher-value tasks, with AI even providing live coaching.
These systems capture a rich, multimodal "system of record" - emails, Slack, social, surveys - providing the context needed for better decision-making. It also has the potential to align sales, marketing, CS, and product around a shared view of the customer.
The result? Personalization at scale, with AI-generated insights. And a feedback loop between customers and innovation, with product roadmaps directly informed by comprehensive customer data.
Is this the "Death of a Salesforce"? Perhaps this is an overstatement. But a major transformation is underway. The winners will be those who leverage data and AI to drive decisions, not just activities.
To explore more, read the original post: https://a16z.com/ai-transforms-sales/
Timestamps:
00:00 - Intro
00:37 - How Has Sales Changed
01:04 - The Evolution Of Sales
01:25 - Salesforce Technology Revolutionizes
01:40 - Sales Tech Teutonic Shift
02:20 - AI Native Systems
02:39 - Systems Of Record
03:02 - Death Of A Salesforce
06:17 - Voice Agents
07:25 - Personalization
08:15 - Sales Startups
09:27 - Adoption
10:45 - Sales Teams Evolve Using AI
12:05 - Systems of Record
Resources:
Find Marc Andrusko on X: https://x.com/mandrusko1
Find Joe Schmidt on X: https://x.com/joeschmidtiv
Watch video "Death of a Salesforce”: Why AI Will Transform the Next Generation of Sales Tech online without registration, duration hours minute second in high quality. This video was added by user a16z 20 November 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 28,040 once and liked it like people.