How to Use Google Keyword Planner for SEO - Tutorial for Beginners
👍 In this video tutorial, you’ll learn how to use Google Keyword Planner (aka Google Keyword Tool) to perform keyword research for SEO purposes.
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Google keyword planner is a free keyword research tool provided by Google to Google Ads customers. With Google keyword planner you can find keywords and search terms to use in your SEO and Google PPC campaigns.
Google Keyword Planner is free but to gain access to the tool, you need to create a Google Ads account. With your free account, you’ll be able to use the tool and at the same time, you’ll have a Google Ads account ready for running paid campaigns on the Google Network.
While the primary purpose of Google Keyword Planner is to provide keywords ideas for your Google paid campaigns, you can also use it to do keyword research for your SEO campaigns.
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⏰ VIDEO CHAPTERS ⏰
00:00 - Intro
00:11 - What is Google Keyword Planner?
00:45 - Create a Free Google Keyword Planner Account
01:55 - Find New Keywords Ideas
04:22 - Refine keywords to exclude brand-related searches
05:14 - Choose the right keywords for your SEO campaigns
06:03 - Find long-tail keywords
07:23 - Find the exact search volume of keywords
08:58 - Find keywords your competitors are using
09:51 - Get the search volume for multiple keywords (bulk analysis)
10:50 - Find keywords for Local SEO campaigns
12:38 - Export your keyword data to an Excel file
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