Consumer Behaviour Models with detailed Examples - Simplest explanation ever
Consumer Behaviour is a study of how individuals make decisions to spend available resources, and helps us understand who is more likely to buy our product or service. It can also help organisation refine their advertising, and spend resources efficiently. There are several models of consumer behaviour - some are traditional, and others are contemporary.
In this simple tutorial, we look into several models, and use detailed examples to simplify them.
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