Modernizing Advertising & Media with AI & Data--Replay
In this episode of The Future in Tech, I sit down with Danny Ma, Principal AI Engineer at LUMOS and renowned data science educator. We dive deep into the intersection of AI, data, and the modern advertising and media industry. We’ll talk about how Artificial Intelligence, Machine Learning and Data Science is revolutionizing traditional advertising practices and changing the landscape of the media and other industries forever.
Danny Ma is the Principal AI Engineer at LUMOS. Danny worked with a range of organizations, from banking institutions to tech giants such as Google, implementing data science projects and deploying machine learning models. Danny is also a LinkedIn Top Voice and shares his knowledge and experience with data enthusiasts around the world.
Show Links
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Understanding Audience Behavior: https://go.raybo.org/TFIT2501
Smart Advertising Solutions: https://go.raybo.org/TFIT2502
AI and Copyright Issues: https://go.raybo.org/TFIT2503
AI Innovations in Media: https://go.raybo.org/TFIT2504
Future of Radio with AI: https://go.raybo.org/TFIT2505
AI Legislation in the EU: https://go.raybo.org/TFIT2506
Virtual Data Apprenticeship: https://go.raybo.org/TFIT2507
Generative AI Tools Collaboration: https://go.raybo.org/TFIT2508
Elon's New AI Venture: https://go.raybo.org/TFIT2509
Discover Claude: https://go.raybo.org/TFIT2510
Index
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00:00 Introduction
00:11 Danny Ma's career path
02:57 Danny's background in data science
05:37 Learning technical aspects on the job
07:39 Danny's passion for problem-solving
09:31 Transitioning to online teaching
10:56 Evolution of data usage in media
12:42 Changes in radio data gathering
14:30 Importance of real-time data tracking
28:17 Introduction to privacy policies
30:01 Uncertainty surrounding copyright
30:38 Future of AI regulation
32:20 Improvements to media practices
32:39 Utilizing AI for ad optimization
33:54 Tracking impact of advertising
35:23 Expanding possibilities of AI
36:46 Balancing privacy concerns in AI
28:17 Introduction to privacy policies
30:01 Uncertainty surrounding copyright
30:38 Future of AI regulation
32:20 Improvements to media practices
32:39 Utilizing AI for ad optimization
33:54 Tracking impact of advertising
35:23 Expanding possibilities of AI
36:46 Balancing privacy concerns in AI
36:57 Impact of regulation on AI
38:13 Responsible data usage strategies
42:38 Starting off on LinkedIn
44:03 Consistency is key
45:11 Enjoying the process
46:28 Staying informed about the show
47:40 The future of data analysis
47:51 A developer's perspective
47:54 Closing remarks
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