What Does a Product Marketing Manager Do?
What is a Product Marketing Manager?
A product marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketing-related initiatives of (mostly) new products. These products could be anything, ranging from kitchen tools to groundbreaking apps.
The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).
PMMs are found in both startups and well-established enterprises. Their roles and responsibilities are pretty much the same as someone in a traditional marketing management role – to communicate the value of your product to a defined audience.
However, a PMM has to conduct market research and build the marketing engine of a new product from the ground up, whereas marketing managers typically manage the lifecycle of existing products.
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