In Defense of Poor Choices: The Mechanics of Choice-Supportive Bias

Published: 15 June 2024
on channel: Gigihub
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Choice-supportive bias is a cognitive phenomenon where individuals tend to remember their choices as better than they actually were, reinforcing their decision's perceived value and justifying the outcomes. This bias occurs because people like to view their decisions positively, reducing cognitive dissonance—the mental discomfort experienced when holding two conflicting beliefs or when behavior and beliefs are inconsistent.

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