How I Acquired a Failing Business and Tripled Its Sales in Weeks | AJ Osborne Podcast Ep 7
Disclaimer: This video contains discussions about hunting and the hunting industry, we understand this may not be suitable for all viewers
In this video, I break down how I acquired a struggling company in the hunting industry and turned it around within weeks, tripling its sales. With over 20 years of experience in entrepreneurship, I've started and acquired numerous companies, and this one had the right fundamentals but was being mismanaged. Learn how I leveraged my infrastructure and business strategies to remove obstacles, improve cash flow, and scale the company quickly—all without being a hunting expert myself.
We'll cover:
-The key reasons I saw value in this acquisition.
-How aligning incentives and trusting partners is crucial.
-The importance of understanding gross margin vs. net margin.
-Why scaling a business involves getting out of the way of experts.
-Don't forget to sign up for my newsletter for an exclusive look at the financials, strategies, and behind-the-scenes details on how we restructured this company for growth.
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Links for my new business:
Website: www.velvetantlertechnologies.com
YouTube: / @velvetantlertechnologies
Instagram: / velvetantlertechnologies
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Chapters:
00:00 - Why This Business Was Failing Despite Great Products
00:53 - Introduction to the Hunting Industry Acquisition
01:18 - How My Real Estate Experience Informs Business Acquisitions
02:03 - Unique Products That Stand Out in the Market
02:57 - Business Challenges: Mismanagement and Debt
04:49 - Key Factors That Made Me Interested in This Company
05:41 - The Importance of Trust and Honesty in Partnerships
07:15 - Structuring a Deal for Control and Equity
09:12 - Tripling Sales in Weeks by Removing Barriers
11:01 - Focusing on What the Market Wants, Not What You Want
12:14 - How We Improved the Business Without Major Overhauls
14:03 - Why Margins Matter: Gross Margin vs. Net Margin
16:33 - The Critical Role of Growth in Sustaining a Business
18:14 - Understanding Market Demand and Pricing Strategies
20:00 - Protecting Small Companies from Bigger Competitors
21:45 - My Role in the Business vs. The Entrepreneur's Expertise
22:30 - Insights into the Financials and Strategies (Newsletter)
24:13 - My Four Pillars of a Great Acquisition
26:05 - The Power of Acquiring Existing Businesses Over Starting From Scratch
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