🌎 The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose.
Conflicting predictions on ad spend growth have brands rethinking their marketing budgets for the second half of 2023. But Robert Rose says investing in more efficient processes can help keep your content operations on course toward success.
📣So what do you think? When the economy is in flux, is it better to go full-steam ahead or shift direction to weather the winds of change? Let us know in the comments.
👀 Related: 4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy -
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⭐️Sources: https://www.nytimes.com/2023/06/02/bu...
https://www.hollywoodreporter.com/bus...
https://www.wsj.com/articles/u-s-ad-s...
https://www.gartner.com/en/newsroom/p...
https://www.optimizely.com/insights/r...
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