Ultraviolette F77 First Impressions: Bangalore-Based EV Start-up Story
Narayan Subramaniam and Niraj Rajmohan, founders of Bengaluru-based Ultraviolette Automotive, have been friends for over 20 years; they used to compete with each other for the top rank first in the school and then in the university, but now they are a team.
Their goal is to compete in the global premium electric motorcycle market, and challenge the likes of Harley-Davidson (LiveWire) and electric bikes by Zero Motorcycles—both American companies. At the same time, they also aim to take on petrol motorcycles both in India and globally in the engine size of 300-500cc. While Narayan has honed his engineering and design skills working in Japan and Germany, with Toyota (Daihatsu) and Volkswagen, respectively, Niraj has worked in Bangalore and the US.
Their first electric premium motorcycle, called the F77, will be launched in India early next year, and in the global markets in 2024, “provided the ongoing chip shortage and the possible Covid-19 third wave in India don’t disrupt our plans,” Narayan said. The F77 is a premium electric motorcycle; it has a minimum riding range of 150 km, but will have variants with a longer range as well. The starting price, Niraj said, will be about Rs 3 lakh when it will be launched in India.
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