Multi-touch attribution
In this informative video, Jeremy Sacramento, Content Manager at Dreamdata, delves into the world of multi-touch attribution and how it revolutionises the way marketers measure the impact of their marketing efforts. Unlike single-touch models, multi-touch attribution recognises that every customer journey involves multiple touchpoints with a brand, from ads to social media posts and more. We explore different attribution models, such as linear, position-based, time decay, and data-driven, revealing how each distributes credit for conversions. By adopting multi-touch attribution, marketers gain invaluable insights into the role of each marketing activity in the customer journey, enabling data-driven decision-making, campaign optimisation, and a deeper understanding of customers. Join us to unlock the power of multi-touch attribution and transform your marketing strategies.
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Watch video Multi-touch attribution online without registration, duration hours minute second in high quality. This video was added by user Dreamdata 29 June 2023, don't forget to share it with your friends and acquaintances, it has been viewed on our site 2,61 once and liked it 4 people.