Is Yelp Advertising Right For You? Interview With Jessica Carlin of Yelp
Is Yelp Advertising Right For You? In this installment of the Ignite Visibility University podcast, John Lincoln sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales.
A Little Bit About Jessica Carlin
Carlin started out at Yelp as a sales rep. She spent her days calling different businesses to help them get set up on the platform.
She did that for about a year and a half before moving on to the mid-market division. There, she worked with larger brands (businesses with 15 to 75 locations).
Now, Carlin builds and maintains partnerships with marketing agencies like Ignite Visibility.
The Right Business for Yelp
John Lincoln started the interview by asking Carlin about the right types of businesses for Yelp.
Before answering, she took a step back to debunk a common myth.
A lot of folks think that Yelp is just a review site, she said. But it’s not.
Yelp is really a business directory at its core. You can think of the company as the modern day Yellow Pages.
Learn if Yelp is the right solution for you in this interview.
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