Investing $360K in a Failing Business: My 4-Month Turnaround Journey
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In just four months, I've taken a significant leap by investing $360,000 into an underperforming business and steering it towards the fast-paced world of e-commerce. Join me as I break down the critical strategies and lessons learned that could help you transform your own business.
Timestamps:
1:47 - Proof of Work
2:51 - Backstory of This Investment
6:16 - Optimizing The Offer
9:45 - Email & SMS Marketing Techniques
15:11 - Fixing Poor Ad Creatives
21:32 - Strategies for International Expansion
25:01 - Recalculating Unit Economics
32:25 - New Sales Channels Exploration
37:40 - Ad Account Optimization
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