Accessible Images: Bad Alt Text Examples

Published: 22 March 2021
on channel: Web Accessibility Education
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Alt text (alternative text), also known as "alt attributes," or "alt descriptions," are used within an HTML code to describe the appearance and function of an image on a page.

Alt text uses:
1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.

2. Alt text will be displayed in place of an image if an image file cannot be loaded.

3. Alt text provide better image context/descriptions to search engine crawlers, helping them to index an image properly.

In this video, we'll take a look at some examples of bad alt text uses with images of text on Amazon and discuss just why good alt text is so important.

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Video Chapters:
0:00 Unrelated text alt attribute example
2:29 Why avoid images of text
4:19 Inaccessible null alt attribute example


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