THE 414 EXTRA - Episode 8

Published: 09 July 2018
on channel: WOW Video Production
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This week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.

James Rostance speaks with Stevie Johnson, Head of Talent at Open Influence.

Content Covered:

Successful content DNA case studies
When to implement content DNA
Audience demographics
The incredibly important area of compliance for influencer marketing


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