Why Modern Sales is Broken | Samantha McKenna & Amy Volas
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In this “Lessons” episode, Samantha McKenna, Founder of #samsales Consulting, and Amy Volas, Founder & CEO of Avenue Talent Partners, dissect the current state of the sales industry and provide actionable insights on how to address its challenges. They discuss the root causes of issues in sales today, from leadership misalignment to over-segmentation, and offer practical solutions for rebuilding the sales process.
Strategic Sales Leadership: Samantha and Amy emphasize the importance of strong leadership in sales, highlighting the common pitfalls when individuals are promoted without the necessary skills or passion for leading. They argue that effective leadership is about guiding and empowering teams, not just chasing titles.
Rebuilding Sales Foundations: The conversation delves into the need for a solid foundation before implementing advanced strategies or technologies in sales. They stress that without fixing the basics, such as understanding customer needs and refining sales processes, no amount of innovation will lead to sustained success.
Guerrilla Marketing in Sales: Drawing on examples from their experiences, Samantha and Amy share how creative and cost-effective marketing tactics can drive significant results, even in a challenging sales environment. They underline the power of innovation in reaching and engaging customers.
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