The Playboy Bunny is one of the most recognized logos in the world. But the brand now synonymous with sex was launched in the conservative 1950s, an era when talking about sex was taboo. Twenty-seven-year-old Hugh Hefner saw an opportunity to test the limits of the First Amendment and bring sex into the mainstream. From his kitchen in Hyde Park, he launched Playboy, an aspirational lifestyle magazine aimed at young, single men that attempted to associate sex with sophistication. Hefner pushed boundaries and created controversy. He sparked debates about feminism and erotica, advocated for free speech, and was committed to tearing down the walls of segregation and social oppression, all while spearheading a sexual revolution.
---------------------------
Dive deeper into the story: https://www.wttw.com/deadlyalliance
---------------------------
Watch more amazing Chicago Stories: https://www.wttw.com/chicagostories
---------------------------
#ChicagoStoriesWTTW
Watch video The Making of Playboy — A Chicago Stories Documentary online without registration, duration hours minute second in high quality. This video was added by user WTTW 01 January 1970, don't forget to share it with your friends and acquaintances, it has been viewed on our site 50,164 once and liked it 936 people.