The Top Marketing Strategy For Service-Based Businesses
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Marketing a service-based business is different from marketing a product-based business, but where do you start? Today, we're going over what is a service business and how to marketing a service business. Watch now for service business marketing strategies that can help you grow!
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Marketing a service business is different from marketing a product-based business.
The main difference between marketing for a service business and marketing goods is tangibility.
When you market a good, you have a tangible product that people can touch and see. And, that has a determined value based on its materials and what the product does.
In service businesses, you’re working with intangibles. So marketing for a service business can’t focus on the things traditional product marketing would, like the quality of materials or functionality and uses.
This presents a buying risk for consumers, because they don’t actually know what they’re going to get until they get it.
Typically, service-based businesses have a longer, more difficult marketing task.
But, you can successfully market your service-based business using all the digital marketing strategies, from paid ads to social media posting.
Let us show you how!
Video Outline
Intro (0:00)
What Is A Service-Based Business? (1:57)
What To Do Before Promoting Your Services (2:43)
Marketing Methods That Work Well For Service Businesses (13:12)
How To Choose The Right Marketing Channels (24:01)
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