Different Levels of Meaning Behind Products
When we talk about a product, there can be different things we mean when we say it and, different products can differentiate themselves with the features they provide for the consumers.
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There are five different levels of meaning behind every single product we use. All of them are discussed in this video along with examples provided with them.
Timestamps –
What is a Product – 0:00
Core Benefit Level – 0:25
Generic product level – 0:55
Expected Product Level – 1:23
Augmented Product Level – 2:02
Potential Product Level – 2:54
Outro – 3:35
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