In this episode our guest speaker HDFC Bank’s Ravi Santhanam, Group Head, CMO, and Head - Direct to Consumer Business, talks to Meera Nair, Senior Customer Success Manager at Adobe on reimagining the bank’s marketing strategy to align with the latest ‘buzz’ of orchestration at scale. Learn how they established the D2C approach in banking, scaled technology across sales, services, and customer relationships to drive 360° digital journeys, and how Adobe helps in driving their business growth. Driving business growth with orchestration at scale
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