I ran ads on Instagram to promote my song and this is what happened...
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🖥 Software: Ableton Live
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🎸 Guitar: Fender Stratocaster
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⏰⏰⏰ TIMESTAMPS ⏰⏰⏰
0:00 - Intro
0:27 - Social Media Promo
1:25 - The Ad
2:34 - Meta Ad Campaign
4:16 - Landing Page
7:16 - 10 days later
8:45 - DATA TIME
10:07 - Takeaways
12:01 - What's Next?
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Current subscriber count: 8,385
Here's my notes on how I set everything up. If you have questions, you might be better off googling them or looking up YouTube videos because 1) I'm no expert lol and 2) this stuff changes pretty often so my steps could be outdated in a few months.
My Setup Steps — this is what worked for me:
1. Upload your music to Distrokid to get it on streaming platforms, use my affiliate link of course :)
2. Get a Facebook/Meta Ads Manager Account (connect your IG to a FB account, switch IG to Business Profile) - google it
3. Make a free ToneDen account, make a SmartLink page for your song. I used only Spotify, Apple Music, Amazon Music, and Deezer links; no audio preview because it would discourage click-through.
4. Link your ToneDen SmartLink page to the Meta Ads Manager via your Meta Pixel. After doing this, click through your ToneDen Smartlink to a streaming site option, ToneDen will update almost immediately and show you have a click from your city and then you know it works. Make sure to test that it's linked to your Meta Ads Account in the Events Manager Data Sources page, the clicks through to Spotify or Apple Music will register as a ViewContent event. Andrew has a CLUTCH tutorial on how to do this • Facebook Ads for Music Artists | Conv...
5. Plan out, Record, Edit ads for your song with a few variations. Feel free to copy my ad that worked, "if you like X and Y, you might like my music"
6. Create ad campaign in FB/Meta Ads Manager, objective should be one of the options that delivers "conversions" based on "View Content". Another Andrew GOATED tutorial • 42,000 Spotify Stream Facebook Conver...
7. For locations/audience I followed Andrew's advice again -- in short there are a few countries you should stay away from advertising for many reasons which he outlines in other videos. Full list is at 701 in this video • 30,000 Spotify Streams in 6 Weeks | F...
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Watch video Promoting My Song with $100 in Instagram Ads | Road to Pro Producer online without registration, duration hours minute second in high quality. This video was added by user Varsity Beats 13 September 2023, don't forget to share it with your friends and acquaintances, it has been viewed on our site 1,25 once and liked it 9 people.