Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)
http://www.futureofstorytelling.org
Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful -- more memorable, more impactful, and more personal--than statistics alone.
When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.
A Future of StoryTelling Film. Produced by Melcher Media and Banana Bird, animated by Evan Seitz
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