The Startup Rappi Offered Free Donuts for App Installation, is Now worth $5 Billion 🍩💸
In 2015, Simón Borrero, Felipe Villamarin, and Sebastián Mejía, created Rappi, which was the first delivery platform in Latin America. In the early days offered free donuts to anyone who installed their app. By 2019, Rappi secured $1 Billion investment from SoftBank. At present, the food delivery app is looking to transition to financial solutions with the launch of RappiPay, a digital wallet. Today Rappi is a Unicorn worth $5 Billion and its on its way to become the We Chat of South America.
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