The Stanley cup has become a viral sensation.
Stanley's third collaboration with Starbucks and Target is another smash hit, drawing long lines for the latest special edition tumbler release and selling out minutes after some stores opened.
The shimmery "winter pink" 40 oz. Stanley Quencher tumbler, which sells for $49.95, was sold exclusively at Starbucks locations inside Target stores. The launch has seen "an enthusiastic response," a Starbucks rep said Thursday, and there are no plans to restock the limited edition item.
Videos on social media showed customers lining up before stores opened to get their hands on the bright pink cup.
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