Purpose + Vision— Essentials of Building a Brand | Ep. 1
Branding and marketing content can often feel totally disparate and unorganized. They often use tons of siloed tactics, but don't have a strategy on how they connect to help move forward the larger goal.
When brand-building (whether from scratch or continued scale), it needs to be sequential. Every practice needs to tie back to the overarching direction.
In this Essentials of Brand Building series, we will walk through the following elements to share exactly what order to work in to build your brand:
👉 Purpose + Vision
👉 Identity
👉 Revenue / Growth Goals - criteria for 12 - 18 months
👉 Category - existing, modified, new
👉 Position / POV - differentiation, relevance, sustainability
👉 Messaging - how to communicate position
👉 Marketing Tactics - activate that position
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