2021 | What is Amazon Transparency Program and Its Benefits
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If you want to fight hijackers, protect your brand and your products - you should use Amazon Transparency Program. In this video, we will cover everything you need to know about this program, and how it will help your Amazon FBA products protected from unauthorized sellers of counterfeit products.
WHAT IS AMAZON TRANSPARENCY PROGRAM?
It is a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers.
The program’s goal is to ensure that only legitimate products are being sold on Amazon.
WHO IS ELIGIBLE FOR AMAZON TRANSPARENCY PROGRAM?
• Active registered trademark in each country you wish you to enroll
• Branded product Images showing your trademark name and logo
How can you apply?
Either you wait for the email invite to your inbox or you can apply online through this link:
https://amzn.to/2FqqbPh
WHY DO YOU NEED THE TRANSPARENCY PROGRAM?
• Proactive Counterfeit Protection
• Authenticity Verification by Customers
• Customer Transparency
HOW DOES AMAZON TRANSPARENCY WORK?
• Enroll your products in Transparency
• Apply Amazon Transparency Codes on your products
• Amazon scans Transparency codes to ensure only authentic units are shipped to customers
• Customers can use their Transparency app to authenticate units, regardless of where they are purchased
AUTHENTICITY VERIFICATION WITH THE TRANSPARENCY APP
Customers can use the Amazon shopping app or the Transparency app to scan Transparency codes on products. This app will show a green check mark if the code is valid and a red X mark otherwise.
You may get additional unit-level product information such as manufacturing date, manufacturing place, and enhanced product information (e.g., ingredients).
Counterfeit products are a growing problem on Amazon and other online marketplaces. Hijackers take advantage of the system to sell fake versions of the exact same product at lower prices. This has a big impact not just on the seller but on the buyer too.
Let’s take advantage of this program and protect our Amazon Brand Registry!
Are you thinking of enrolling in Amazon Transparency? Do you have any questions about the program? Please let me know on the comment section down below and I will definitely reach out to you!
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About Sourcing Monster:
I’m Tomer, a 7-figure Amazon FBA seller who started in 2019. I successfully sold one of my brands in 2022 for almost $2M, and I'm now focused on scaling and exiting another brand for 8 figures. My passion is building and scaling Amazon FBA brands, and I'm excited to share my journey with others through this YouTube channel.
These videos aim to educate and inspire others in the Amazon FBA community by sharing my experiences and strategies. Topics include case studies, new Amazon PPC features, beginner tutorials, advanced strategies, and seasonal strategies.
My mission is not only to grow my own Amazon FBA brands but also to help others along the way. I am always looking to work with new clients and expand my network. Reach out to me anytime: [email protected]
Sections:
0:00 Intro
0:50 What is Amazon Transparency
1:34 Who is Eligible for Amazon Transparency Program
2:55 Why Use Transparency
4:32 How does Transparency Work
6:19 Outro
DISCLAIMER: Any advice I give is solely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion.
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
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