GTM for Enterprise Buyers
Everyone wants to sell to the enterprise. Doing this successfully means larger deal sizes, more expansion opportunities, notoriety in the market, economies of scale—the list goes on. But there is a reason why most startups focus on mid-market and SMB, selling into the enterprise takes time, investment and an organization that is truly committed to servicing the enterprise. From the first brand touchpoint to post-sell success plan, everything has to be designed and executed to reach enterprise buyers.
There’s a reason 86% of enterprise buyers short-listed a product they’d already heard of before starting the research process. They have to go with a brand that is established and trusted.
So who better to outline their strategy for targeting and selling to the enterprise than people who’ve done it, time and time again?
Joining us are Jon Miller, Co-Founder of Marketo and Engagio, Allison Metcalfe, CRO at Cloudinary, and Scott Fehr, VP of Global Pre Sales at 6sense. We walk through their tried and true playbooks for moving up market to drive business growth, and find and win enterprise buyers.
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