What is advertising, and why do we need it?
Even the most appealing product requires some form of promotion in order to maximise sales and financial return. Advertising can help raise awareness about a product, create an appealing image and increase sales.
We can say advertising is the paid promotion of goods and services, or a means of developing a perceived want or need for a specific product or service additionally advertising can be a way of attracting potential customers to the point of sale or a means of informing and communicating essential Information about a product or service.
The purpose of advertising is often to introduce a particular product or service, or explain the product or service, but sometimes just want to demonstrate a product’s unique selling points or provide an indication of price or indicate where the product is available or distributed for sale.
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