From olive green to neon pink, designers understand the power of the perfect hue. Color is what makes a Lilly Pulitzer print stand out in the clothing racks, what makes Marimekko's free shapes come alive, and is crucial to Deborah Adler's innovative prescription packaging design system.
Go behind the scenes in this episode of Elements with fashion and product design trendsetters Stephen Burrows, Angela Missoni, Jason Wu, and others as they demonstrate how color informs their design process.
To view more of Target's "Design For All" series of micro-documentaries, check out Target's YouTube channel at:
/ target
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