Podcast Expert Says Stop Thinking About Just a Podcast - Here's Why
Podcasting continues to grow rapidly, but many businesses are still wondering if there's still an opportunity or how to stand out. In my recent conversation with podcast expert Rachel Downey, she shares valuable insider tips for B2B podcasters.
Key Takeaways:
1. Massive listener demand still exists - With over 400 million listeners now but less than 10 million active podcasts, there remains a huge untapped audience available.
2. Uniqueness and strategy are key - Avoid just starting a podcast for the sake of it. Research your niche, identify what will make you stand out and tie goals back to business objectives.
3. Repurpose content across channels - Don't silo your podcast. Use it to create content for your other marketing channels where your audience already exists.
4. Invest wisely upfront - Determine what level of production support you'll need, whether it's just editing or more holistic help developing show strategy and positioning.
Video Section Headlines
00:00:00 Exploring B2B Podcasting with Rachel Downey
00:01:01 Opportunities and Tips for B2B Podcasting
00:04:10 Common Mistakes When Launching a Podcast
00:06:32 Tips for Getting Started and Scaling a Podcast
00:08:05 Insights on Podcast Investment and Scaling from Rachel Elsts Downey
#B2BPodcasting #ContentCreation #PodcastSuccess
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