What is a Knowledge Graph and Why They Should Matter to Digital Marketers
In this video, we will talk about what Knowledge Graphs are and why all digital marketers should care about them.
In short, a Knowledge Graph puts your data into context via linking, as well as semantic metadata. Google started building and using its Knowledge Graph to empower its transition from strings to things. This has helped them shift away from just text and allows them to better understand concepts. Knowledge Graphs have huge implications for SEO, content marketers, and digital marketers across the web.
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Who is SMA Marketing?
SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.
We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.
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