Animoto Success Story - Visor
See how Visor’s marketing team took video creation into their own hands to humanize their brand and support their users.
Meet Alexis Todd-Dinac, Product Marketing Manager at Visor, a collaborative workspace tool that helps Product and Project Managers save time and visualize the project plans they have in apps like Jira. Alexis and the team saw a need to overhaul and enhance their online presence, including their website, knowledge base, and blog.
A key component of their mission was to incorporate video throughout these platforms, aiming to establish a stronger connection with customers, help users achieve their goals, and differentiate themselves in search engine results. Alexis explains, “We’re a Product-Led Growth company — our prospects are finding Visor on their own. When they hit our website we need them to immediately understand our tool and how it will improve their lives. If you’re relying on text to make your first impression, there’s a good chance you’re losing people. When it comes to forming and building connections with customers, video is king.”
Continue reading about Visor and Animoto at: https://animoto.com/success-stories/v....
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