How NOT to Negotiate a Car Deal (Mistakes) Kevin Hunter the Homework Guy
There's definitely a right way and a wrong way to negotiate a car deal. Especially in today's car market. Sadly, there’s a lot of you out there who consistently do it the wrong way. So how do we fix these car buying mistakes?
We’ll go over several No-no’s in car negotiations and offer advice on what to do instead. We've already taught you about one of the most effective negotiating techniques, which is OTD negotiating, and we covered it in a recent show, so we won’t talk about it again here. Instead, today we are focusing on some of the worst habits and techniques some of you are still using out there at dealerships. These are not just things that we've made up, and these are not techniques that we've heard about people using just once or twice. These are techniques that people continue to try over and over again. I see evidence of these techniques in viewer emails I read on a daily basis, but good on those of you who reach out, become members, and allow us to steer you in the right direction!
The number one mistake that many people make in the car industry is not realizing you’re actually working three separate transactions in one car deal. Yes, I said there’s three transactions to negotiate. Most often, people look at a car deal as being just one transaction and that is a big mistake, friends. As I’ve said, it is actually three transactions, and you've got to look at it this way when you're buying a vehicle.
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A CAR DEALER WANTS TO:
1. SELL every car for the Highest Possible Price.
2. CONVINCE Car Buyers to use Dealer affiliated Lenders / Banks.
3. LOAD every Car Deal full of Fees and Finance Products.
4. OFFER Lowball numbers on every Trade Vehicle.
THE HOMEWORK GUY TEAM (THG) HELPS CAR BUYERS TO:
1. BUY a Car from Dealers or Private Party Sellers at the Lowest Price.
2. PAY Cash or Finance with their own Bank or Credit Union.
3. DECLINE Dealer Fees and Finance Products.
4. TRADE / SELL their current vehicle for the Best Value.
For more than 40 years, dealerships have EARNED their lowly reputation by being the masters of predatory selling. Dealers stalk victims relentlessly, often ruthlessly treating the most vulnerable car buyers (like seniors, for example) with little or no conscience. Car Dealers and their Finance Officers have no problem creating financial devastation for their customers with over bloated car loans, and quite often do. We point out the traps and the flaws of the process, and help car buyers get by all the nonsense without being ripped off. We promote fairness, honesty, and transparency, and we’d love to see a few dealers join our mission!
The Homework Guy Team provides car buying consumers with information, automotive news and updates, industry outlook, buying and selling advice, and other help to level the tables. The public face of THG is Kevin Hunter and the master negotiator, Amazing Elizabeth. Tons of time and research goes into every show, with several projects always on the table, all with the goal of getting it exactly right. From Automotive News Updates to vehicle shopping advice and assistance, The Homework Guy Team is the best there is.
Paying with cash for your next vehicle? Before you start thinking you should waltz into a dealership and flash that cash, No NO NO and NO! Hold that thought! It’s a good thing you saved up your cash for a car purchase…
But, you gotta know this! DON’T SAY, I’M PAYING CASH the moment you talk to a Car Dealer!
Coming up in this show is WHY you shouldn't reveal you're paying with cash… too early in negotiations… at a car dealership, and before this is over, I’m going to help you cash buyers understand how to defeat a car dealer using their own business model against them! It’s a patented THG Secret! There’s also a giveaway at the end! Let’s roll!
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