Ep 71. Writing Hooks That Don't Suck | Visibility Strategy Series
Learn more about my Content Creation Bootcamp Class: https://sugarpunchmarketing.com/content
Welcome to the Visibility Strategy Series!
I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with how to write strong hooks, specifically how to write ones that don't suck.
So, what goes into a good hook? And how do you craft hooks that are going to capture your audience's attention? We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Whether you're a seasoned pro or just getting started, you won't want to miss this.
In this episode, we cover:
➝ What is a hook when it comes to marketing
➝ The difference between hooks and pattern breaking in video content
➝ Examples of common hooks
➝ What many social media managers get wrong when it comes to writing hooks
➝ Why you need to pay attention to the length of your hook
➝ How to write a hook that is the right length and can capture a viewer’s attention
➝ Where to find hook inspiration
RESOURCES MENTIONED:
➡️ Follow @mahacopyco on Instagram: / mahacopyco
➡️ Enroll now to my Content Creation Bootcamp: https://sugarpunchmarketing.com/content
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You’re watching Social Media Manager Confidential on YouTube, a place where you can learn, laugh and leave each episode inspired. Welcome to the show. I’m your host, Shanté Gorman.
On the show, my guest & I share strategies and content tips, what we do and don’t love about working in the industry and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it.
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➡️ YouTube: / @sugarpunchmarketing
Happy listening!
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