How to Turn Data Into Stories (make boring facts exciting) | Ep. 43
Let’s be honest. To the average person, hearing complex data and numbers is about as exciting as watching paint dry. So unless you’re into that kind of thing, creating marketing videos that feature number and data sets probably won’t get a whole lot of engagement.
But maybe you do have something data specific to share around your industry, your audience, or maybe your product. How do you feature that data in videos in such a way that they’re not...well, boring?
The answer to this problem, is to turn data into stories!
Here are a few tips on making those pie charts and data graphs compelling:
0:35 Everybody loves a story
1:33 Focus on how the data affects people
3:35 Use analogies
4:16 Use real life photos
Video featuring Kevin Kolbe, an online video marketing specialist, producer, storyteller, and creative dude who head's up Kevin Kolbe Media, LLC. Find out more: https://kevinkolbe.com/
#videomarketing #videostrategy #videotips #business #engagement #marketingtips
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