Introduction to Keyword Research | Lesson 1/8 | SEMrush Academy
In this lesson, you'll discover what keyword research is -- and why it’s important for your SEO.
Watch the full course for free: http://bit.ly/gregkw
0:05 What is Keyword Research?
0:52 Why is Keyword Research Important?
1:21 Understanding Entity-Based Search
1:46 The Importance of Finding the Right Keywords
✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹
You might find it useful:
Looking for a tool for keyword research? Try out the Keyword Magic Tool:
➠ http://bit.ly/30SDMn2
How to perform keyword research with SEMrush? Learn in this video:
➠ • Video
✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹
Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark.
Keyword research is the process of discovering the keyword phrases related to your business that users type into search engines.
Your entire SEO strategy grows from the foundation of solid keyword research. You can't write relevant content if you don't know the phrases that people will use to discover it – or the phrases that Google associates with worthy content. You can't optimize your pages without knowing which phrases you should optimize for.
Keyword research helps you to understand the concepts that resonate with potential visitors – the things they're looking for and the things they care about. Keyword phrases are scored based on popularity – there might be a hundred ways to search for the widget you sell, but there will be two or three phrases that are used far more often than the others.
Once you've done your research, compiled your list of keywords, and ranked them in order of importance or popularity, you know exactly how to create content that will resonate with your potential users – and that's also seen as relevant by Google's algorithm.
So, basically, you're doing market research to find out what your audience is looking for.
#SEO #SEOResearch #KeywordResearch #HowToDoKeywordResearch #Ahrefs #SEMrushAcademy
Watch video Introduction to Keyword Research | Lesson 1/8 | SEMrush Academy online without registration, duration hours minute second in high quality. This video was added by user Semrush Academy 29 April 2021, don't forget to share it with your friends and acquaintances, it has been viewed on our site 20,79 once and liked it 8 people.