411: Lessons on Bootstrapping Three SaaS Startups to $1M+ ARR - with Adam Robinson
Adam Robinson is the co-founder and CEO of Retention.com, a platform that helps e-commerce brands identify and engage with website visitors, and RB2B, a tool that matches anonymous website visitors to LinkedIn profiles for SaaS businesses.
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00:00 Welcome and Inspirational Quotes
00:35 Building a Personal Brand on LinkedIn
00:56 Overcoming Reluctance and Embracing Video
02:26 The Evolution of SaaS Companies
04:05 Introduction to Leadfeeder
04:46 The Journey of Robly
04:53 Challenges and Strategies in Email Marketing
06:55 The Birth of Retention.com
07:11 Innovative Marketing Strategies
16:06 Manual Onboarding and Customer Retention
25:03 Cold Email Strategies and Market Dynamics
28:10 Failed Attempts and Lessons Learned
30:08 The Turning Point: Traffic and Conversion Conference
34:25 The Evolution of LinkedIn Strategy
44:13 The Power of Edutainment in SaaS
46:42 Rapid Growth and Audience Building
49:33 Navigating Layoffs and Organizational Changes
52:52 Lightning Round: Quickfire Questions
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