How to Enhance SEO Reports and Audits
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In this video, I'll show you how to make better SEO reports for your clients and stakeholders. See more on ๐๐ ๐ฝ๐๐๐ https://yerainabreu.com/blog/better-s.... Please let me know if this video helped you by leaving a ๐พ๐๐๐๐๐๐ ๐ ๐๐๐ฝ๐๐พ๐๐๐ฝ๐ to my channel by clicking this link ๐ https://www.youtube.com/yerainabreu?s.... If you liked this video, please give it a ๐๐๐๐ and ๐๐๐ผ๐๐ with friends! Read more below. ๐๐๐
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Are you an agency or a freelance SEO professional looking to create better reports and audits? In todayโs post, weโll discuss some valuable insights inspired by a Search Engine Journal article, which in turn is based on a video from the Search Central YouTube channelโs series โSEOs and Web Developers.โ
The article delves into two key aspects: the usefulness of PDF reports and the importance of improving communication during SEO audits.
The Problem with PDF Reports
It turns out that PDF reports arenโt very effective for conveying information to clients unless they contain actionable insights. The main issue with SEO audits in PDF format is that they often point out a websiteโs problems without specifying how to fix them. Moreover, such reports may not align with the websiteโs objectives.
For instance, an example report highlighted a websiteโs slow speed due to JavaScript usage. However, the website was developing an app that required JavaScript implementation, which couldnโt simply be removed. The report, though accurate in identifying a problem, was ultimately useless without context and actionable solutions.
Improving SEO Audits with Better Communication
To enhance the quality of SEO audits, we must prioritize effective communication and keep the clientโs goals in mind. A crucial aspect of this is asking โwhyโ repeatedly to gain a deeper understanding of the clientโs true objectives. This approach can help ensure that the audit process is tailored to the clientโs needs and avoids providing them with irrelevant or unhelpful information.
By focusing on the clientโs goals from the onset, youโll be more likely to avoid issues like delivering unproductive PDF documents filled with metrics that lack actionable strategies. This approach will not only lead to better audits but also make it easier to demonstrate the return on investment (ROI) of your SEO efforts. To learn more, check out the original video on the Search Central YouTube channel.
*Read the full transcript on my blog: https://yerainabreu.com/blog/better-s...
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