Motion Design for SIBUR – 3D Corporate Visualization | Product 3D Visualization | Petrochemicals
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CREATE ANIMATED 3D ROLL IN 8 STEPS
This article describes the steps to create a promotional video. After reading, you will better understand how the work in the 3d animation studio is organized and how prices for 3d graphics are formed.
DEVELOPMENT OF A 3D ROLLER CONCEPT
Development of the main idea for the future video
Concept of advertising 3d video - creation of an idea. At this stage, you need to clearly understand what you are advertising, who your future client is, what interests him, what is your product or service better than others. The answers to these questions help to formulate the idea for creating an advertising video, the way and means of presenting this idea to the viewer. Such ideas are formed by the customers themselves, animation studios, advertising agents and scriptwriters with special education. In practice, everyone is able to give birth to an idea. Show your imagination and flair when thinking about an advertising concept. In viral advertising, the idea is at the forefront. The history of advertising knows examples when a brilliant idea brought benefits even in poor execution. That is why the idea of creating viral advertising is so exciting for the minds of modern advertisers.
DIRECTOR'S SCENARIO AND ROLL STREAMING
writing a director's script - the main document, according to which it will be possible to imagine how the video will look in the future without large costs for the production itself.Here the idea of the video has already been defined, and requires further detailing and thinking over its presentation to the viewer. At this stage, it becomes clear what will happen on the screen, dialogues are written, a storyboard is drawn. The director's script is the final document that crowns the pre-production of the video. Work is already underway on it. Departure from the director's script may entail additional costs and shifts in terms, which means an increase in the price of the video. It is better to come to an agreement "on the shore" and think over a scenario than to constantly change the video during production. An experienced director imagines the future video sequence even at the stage of script writing, and then conveys his vision to the customer and performers during work.
BLACK ROLLER SOUNDING AND VOICE RECORDING
voice-over recording and draft dubbing allow you to build the animation in the future to the voice with the desired speed. The first draft dubbing is done in parallel with the animatic or before its creation The voices of the announcers are registered for voicing the characters. This is partly needed to synchronize the speech animation of the characters with the voiceover voices with which they are voiced. In this case, the sound is made first, and the animation is already built under it. During the recording of the announcer's voice, the announcer must give his best already at this stage in order to immediately fit into the future video with the appropriate character and emotional color. Sound effects are completed later. It is also not necessary to record music at the initial stage, unless actions in the frame, for example, dancing, are related to it. Further, the sound of the speech of the speakers is recognized by the corresponding programs in the form of a sequence of phonemes for further speech animation. Narrator voices can also be recorded at later stages if speech animation of the characters is not required and the voice is not associated with the video sequence.
CREATING ANIMATICS FOR 3D ROLLER
creation of animatic - rough animation to get an idea of the future video, about the dynamics, timing, and general impression.Animatic is made according to the director's script - a simplified version of the future advertisement. In animatics, instead of characters, just moving cubes or faceless blank characters are animated, the environment may not exist at all, only key objects for interaction. But from the animatic it is already becoming clear how and when the characters will move, how the cameras will switch and move. Animatic helps to quickly feel and appreciate the dynamics, to check if the events fit in time.
CREATING AN ENVIRONMENT OF CHARACTERS AND ANIMATIONS
creation of environment models, characters and animation - the main part of work on the video, the most time consuming. Creation of characters, environment and animation for the video, work with the appearance and details. Here our animatic is already turning into a product of final quality, but so far only in the animation editor program. At this stage, animation and 3d models are worked out. Also, the first test renders are made, animation previews, lighting, materials are set up, the environment is being worked out. The emphasis is on the quality of the video.
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