How Heineken Is Brewing Success With Generative AI

Published: 15 October 2024
on channel: Bernard Marr
17,523
114

Discover how Heineken, the global brewing giant, is leveraging generative AI to revolutionize its operations across multiple departments. I am joined by Tony Costella, Global Consumer and Market Insights Director at Heineken, to explore how they are using AI to enhance consumer insights, boost innovation and streamline knowledge management.


Watch video How Heineken Is Brewing Success With Generative AI online without registration, duration hours minute second in high quality. This video was added by user Bernard Marr 15 October 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 17,52 once and liked it 11 people.