Winning Podcast Sponsors with a Small Audience
In this episode, we're diving into the world of podcast sponsorships, and how to start making them work, even with small audiences. If you're just starting out and your downloads are still in the hundreds, you might think sponsorships are out of reach. But that's not the case! We're exploring the Sponsorship Continuum, a helpful framework that can help you secure sponsors no matter the size of your audience.
Justin Moore of Creative Wizard, and creator of this framework, will walk through the different stages of this continuum, starting from when you can fit your entire audience in your living room to when you're reaching thousands. Plus, I've got a fantastic resource for those in niche markets on how to negotiate higher prices with brands that target your specific audience.
0:00 - Introduction to the Sponsorship Continuum
0:34 - Negotiation for Niche Topics
1:01 - Introduction to the Sponsorship Continuum Framework
1:40 - Pitching for Small Audiences
2:42 - Growing Your Audience and Evolving Your Pitch
3:23 - Reaching Larger Audiences and Bigger Sponsorships
4:00 - Additional Resources and Podcast Tips
4:18 - A tool for creating your podcast more quickly
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